Why should I take this course?


For your career

Personal brand

Learning model

Build the skill set pharma leadership is looking for: Strategic Account Management. This is what separates those who get promoted from those who get replaced.

CONNECT gives you a methodology that hiring managers, regional leads, and global teams immediately recognise as senior-level thinking, the skill set that takes you from a pharma representative to strategic partner. 
Stop being "the person covering Region X" and become the colleague brand teams, medical, and market access want in the meeting. Externally, you stop pitching and start advising, the kind of partner senior HCPs, payers, and hospital leadership actually take calls from.

CONNECT gives you the vocabulary, frameworks, and confidence to operate at that level.
Built for working professionals.
Four self-paced modules. Real account examples from pharma. Worked exercises you can apply to your own accounts the same week you complete them.

No 8-hour days off the road, short, deliberate sessions designed around how field-based pharma representatives like KAMs and MSLs actually work, with progress that compounds module by module.
Lesson series

CONNECT

How to get access to and engage healthcare stakeholders
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Meet the instructor

Mats Fogelqvist

CEO and Founder of Crossfell
Mats Fogelqvist started Crossfell in 2011, and ever since then he has been helping large companies across the world transform the way they engage customers.

Before starting Crossfell he held various positions within MedTech and Pharma such as KAM, Product Manager, Franchise Head, Country Manager and Marketing Director.

He has also written a book (Sold out – the art of helping customers to buy) that outlines the philosophy behind Insight Driven Account Management. The book was nominated ”Marketing book of the year” in Sweden in 2018.

In 2017 he went to San Diego to study digital marketing and sales with Frank Kern. After first applying these new capabilities onto his own business with great results, he now integrates digital marketing and sales thinking and skills with the Insight Driven Account Management model.

Since 2022 he’s been actively developing and integrating frontier AI-models in tools specifically made for pharma such as Connect, Engage, APEX and Patient Journey Databases.
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